1st Choice Broker Coaching is an innovative coaching platform designed exclusively for ROG Brokerages seeking to unlock their full potential by embracing the time-tested principle of Kaizen – the art of "Constant Improvement." Grounded in the ethos of continuous enhancement, this platform serves as your steadfast companion on the journey toward elevated success in the ever-evolving real estate landscape.
Paul Ekstrom introduces a structured approach to fostering Kaizen within your brokerage, encapsulated in six integral steps:
1st Choice Broker Coaching is more than a coaching platform – it's a catalyst for transformation. It propels brokerages beyond conventional boundaries, offering a structured framework that cultivates innovation, resilience, and perpetual growth. We are committed to partnering with you on the journey to becoming a trailblazing force in your Real Estate market.
Dream It · Plan It · Design It · Assign It · Teach It · Track It
Brokerage Training & Coaching Modules
Hover over each image to read more about each module
Click on the image to learn what is included & price
TRAINing Modules
Coaching Modules
Agent Training Platform
Mentor/Mentee
Platform
Boot Camp
Platform
Orientation &
Onboarding
Platform
Recruiting & Retention
Platform
Office Branding
Platform
Transaction/Listing Coordination Platform
Marketing
Coordination
Platform
ONE on ONE
Broker Coaching
Platform
Week in the life at realty one group choice
Office
Budget & Forecast
Platform
Agent
Business
Planning
Coaching modules
Mentor/mentee Platform
Boot Camp
Platform
Orientation &
Onboarding
Platform
Recruiting &
Retention
Platform
Office
Branding
Platform
Transaction &
Listing Coordination
Platform
Marketing
Coordination
Platform
One on One
Broker Coaching
Platform
A week in the life at realty one group choice
Office
Budget & Forecast
Platform
Office Income
Tracking
Platform
Office Income
Tracking
Platform
Coming Soon
Agent
Business
Planning
New Agent Boot Camp Platform
New Agent Boot Camp Platform
"This is clearly a very comprehensive coaching program! I believe it is suitable for any brokerage, no matter the size or amount of time that brokerage has been open. I will definitely highly recommend this to any ROG broker."
"Paul is so helpful. He has been there, done that and has the t-shirt. His advice will help you quit spinning your wheels and build momentum."
"I recently had the privilege of participating in weekly meetings with Paul, our business coach, and I must say that it was an outstanding experience."
"Paul is absolutely fantastic. He cares about growing Brokers and helping their offices be successful. He was always email away and responds so quickly. He has great systems and practical advice."
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Why Your Office Needs This:
Agent Training Platform
What is Included:
Next Steps:
- COMING SOON
- COMING SOON
- Click on the link below
- Register on the form attached
- Sign the legal disclaimer
- Enter your payment information
- Your documents will be shared after payment is received
COMING SOON
Price
Sign me up
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Why Your Office Needs This:
Mentor/Mentee Platform
What is Included:
Next Steps:
- A great profit center for your office
- A great recruiting platform for Mentors & Mentees
- Train new agents the ONE way!
- Another training platform for underperforming agents
- Increased retention rates
- A supplemental income source for your agents as Mentors
- M/M Program Outline
- M/M Contract
- Mentee Accountability Checklist
- Agent Fillable Activity Planner
- Recruiting Graphics
- A step by step video tutorial
- M/M Roles & Responsibilities
- New Agent First 100 Day Timeline
- M/M 1-4-5-4 Biz Planning Tool
- M/M Accountability Agenda
- Ad for recruiting Mentors
- 3) support calls included
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$3000
Price
Sign me up
- M/M Roles & Responsibilities
- New Agent First 100 Day Timeline
- M/M 1-4-5-4 Biz Planning Tool
- M/M Accountability Agenda
- Ad for recruiting Mentors
- 3) support calls included
- M/M Program Outline
- M/M Contract
- Mentee Accountability Checklist
- Agent Fillable Activity Planner
- Recruiting Graphics
- A step by step video tutorial
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
Boot Camp Platform
What is Included:
Next Steps:
- You currently do not offer training designed for new agents
- You currently do not have a structured, intention training platform
- You currently do not have workbooks, curriculum, agenda for an agents first 100 Days
- You do not offer training for home showings, forms specific training, Lead Gen, Biz Planning, etc.
- Boot Camp Workbook for agents
- Boot Camp Powerpoint for Presenters
- Agent Activity Planner
- Boot Camp Recruiting Graphics
- Boot Camp Marketing in-house
- Boot Camp Training Schedule
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$2000
Price
Sign me up
- Meeting Support Material
- Training Coordinator & Lead Mentor Job Description
- Ideal DISC Profiles
- Orientation Section for New Agents
- Recruiting Plan- Mentees & Mentors
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
Orientation and On-Boarding Platform
What is Included:
Next Steps:
- COMING SOON
- COMING SOON
- Click on the link below
- Register on the form attached
- Sign the legal disclaimer
- Enter your payment information
- Your documents will be shared after payment is received
COMING SOON
Price
Sign me up
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Why Your Office Needs This:
Recruiting & Retention Platform
What is Included:
Next Steps:
- You are not hitting your agent growth goals
- You are not hitting your profitability goals
- You currently do not have an intentional and productive recruiting plan
- You are not getting engagement from your recruiting efforts
- You have lost an agent or 2 and it hurts!
- You don’t have a clear goal for growth in agent & transaction count
- Value Proposition Buildout
- Creative Recruiting Touches for E-mail, Social Media, Paid Ads, etc.
- Dream It Biz Plan
- Recruiting Biz Plan & Budget
- Agent Testimonial Videos
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$4000
Price
Sign me up
- Recruiting Newsletters
- Recruiting Event Calendar
- Ancillary Service Plans
- Marketing Services Plan
- Director of growth Job Description & Ideal DISC
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
Office Branding Platform
What is Included:
Next Steps:
- COMING SOON
- COMING SOON
- Click on the link below
- Register on the form attached
- Sign the legal disclaimer
- Enter your payment information
- Your documents will be shared after payment is received
COMING SOON
Price
Sign me up
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Why Your Office Needs This:
Transaction & Listing Coordination Platform
What is Included:
Next Steps:
- You have realized that you need to bring in additional revenue to survive
- Your agents are using outside companies for T/C, L/C, M/C
- You have additional admin related duties going uncompleted
- You are doing admin duties yourself and recruiting is struggling
- T/C & L/C menu of services and pricing
- T/C & L/C workflows
- T/C & L/C Marketing Graphics
- T/C & L/C Email Templates
- Transaction Coordinator Job Description and Ideal DISC
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$2000
Price
Sign me up
- Listing Coordinator Job Description and Ideal DISC
- Recruiting plan and graphics for adoption in-house
- Broker Sales meeting T/C & L/C agenda
- Agent survey & testimonials
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
Marketing Coordination Platform
What is Included:
Next Steps:
- COMING SOON
- COMING SOON
- Click on the link below
- Register on the form attached
- Sign the legal disclaimer
- Enter your payment information
- Your documents will be shared after payment is received
COMING SOON
Price
Sign me up
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Why Your Office Needs This:
New Agent Boot Camp Platform
What is Included:
Next Steps:
- You currently do not offer training designed for new agents
- You currently do not have a structured, intention training platform
- You currently do not have workbooks, curriculum, agenda for an agents first 100 Days
- You do not offer training for home showings, forms specific training, Lead Gen, Biz Planning, etc.
Boot Camp Platform or Boot Camp SlideDeck works in conjunction with the Mentor/Mentee Training Module.
- Boot Camp Workbook for agents
- Boot Camp Powerpoint for your customization specific to your company
- Dream It Biz Plan
- Agent’s First 100 Day Timeline
- 2) support calls included
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$1000
Price
Sign me up
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Why Your Office Needs This:
ONE on ONE Broker Coaching Platform
What is Included:
Next Steps:
- You are currently being reactive vs pro-active
- You don't have a clear detailed forecast for revenue & expenses for the next 2 years
- You don't have an organizational chart built with time-frames for leveraging your time
- You want to start building ancillary services for your agents but don't know where to start
- Your orientation plan needs re-building
- You need help building an intentional recruiting & retention platform
- You do not have a training platform that is cutting edge, intentional and agent centric
- You need a social media presence that has recruits following your company
- Bi-weekly 1 hour check-in calls with Paul
- Full access to ROG Choice library of assets
- A 26-week action plan with weekly tasks assigned
- Org Chart with job description templates and DISC profiles
- Income Budget Doc & Revenue & Expense Budget Forecast included
- Support & supporting docs for ancillary services such as Transaction, Listing & Marketing Coordination
- All coaching is based on Paul's 8 Platforms for ROG Brokerage Success
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$1500 a month
90 day minimum commitment then month by month
Price
Sign me up
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
A Week in the Life with ROGC
What is Included:
Next Steps:
- You learn better hands on than you do watching video’s, webinars, tutorials
- You have multiple staff members who could benefit learning with an applicable ROGC team member
- You currently feel like your are spinning your wheels and not sure where and how to get started
- You feel like you are be re-active and trying to figure out how to change it to being pro-active
- You would love to learn best practices to become more efficient and productive in your daily responsibilities
- You are realizing that owning a brokerage is not a very profitable venture as you are growing your company. You need to find some ancillary services income.
Plan on flying to Mpls Sunday and fly back on Friday. We have recommended hotels within 10 minutes of our Andover office.
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Paul will share your Google Drive with further instructions
$10,000
Price
Sign me up
Sign-up will redirect you to ONE University
Depending on your individual office needs, you can schedule between 4-8 hours per department.
We will design your schedule depending on office needs and staff attending the tour.
Janelle & Marina- Operations:
Creating Batches, Closing in ONE Zone, Billing, Compliance, Onboarding, ROG Bill, etc.
Josh- Marketing:
Office branding & marketing, creating social profiles, building a marketing dept. for profit, agent training, etc.
Amy- Agent Services:
Navigating ONE Zone/ONE Log-in, ONE Design, Front desk, Association, MLS, listing input, etc.
Jackie- Mentor/Mentee:
Building a M/M platform, Boot Camp, workbook,
recruiting, accountability, etc.
Jackie- Recruiting/Retention:
Recruiting plans, recruiting campaigns, recruiting meetings, Orientation, etc.
Jackie/David- Training Platform:
Building a training platform: Classes, type, content, curriculum, schedule. marketing, etc.
David- Technology:
CRM’s, ONE Suite, ONE U, Zone Broker, Onboarding, A/V for training, Broker Kit, MarketView Broker, etc.
Paul- Broker:
Budget & Forecast, Income tracking, time-blocking, goal setting/tracking, prioritizing, etc.
YOU ARE RESPONSIBLE FOR AIRFARE, HOTEL, RENTAL CAR, PER DIEM
Winter Thaw Special!
50% off all Training Modules with “A Day in the Life” Coaching!
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Why Your Office Needs This:
Office Budget & Forecast Platform
What is Included:
Next Steps:
- Before you opened your doors, it is recommended you build a budget forecast to set goals for revenue & expenses
- You need to project agent count & transactional growth to forecast profitability
- You need to forecast profitability to make a plan for leveraging yourself
- You need to set an expense budget and track it monthly from your P&L to look for cost reductions
- You need a budget forecast to look at potential ancillary service income options
- You need to forecast growth to hold you and your team accountable
- Dream It. Plan It. Design It. Assign It. Teach It Business Plan
- 2024 & 2024 Revenue Budget Forecast
- 2024 & 2025 Expense Budget Forecast
- Quickbooks G/L chart of accounts report layout template
- Goal vs Actual P&L report option
- Revenue opportunity cheat sheet
- Expense opportunity cheat sheet
- 3) Support Calls & Paul’s Bookkeeper Support Option
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$2500
Price
Sign me up
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
Office Income & Tracking Platform
What is Included:
Next Steps:
Do you “Know your Numbers?”
- A doc designed for tracking transactions
- The doc is designed for teams & individuals or individuals only
- A YTD recap perfect for next year biz planning
- The recap tells you sales volume, GCI, average sales price, income for trans fee, compliance, ancillary service income, Mentor/Mentee income, etc.
- 2024 & 2025 Income Budget Doc
- Dream It. Plan It. Design It. Assign It. Teach It. Track It. Biz Plan
- SkySlope notification & information instructions
- Closing doc template included
- Introduction to compiling information to your Budget Forecast
- 3) support calls
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$2000
Price
Sign me up
Sign-up will redirect you to ONE University
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Why Your Office Needs This:
Agent Business Planning Platform
What is Included:
Next Steps:
- You currently do not have a pre-planned structured Biz Planning Day
- You may not be happy with your agents’ turnout at last years Biz Planning Day
- Your current agents aren’t bringing recruits to your Biz Planning Day
- You currently are not doing follow-up with your agents on Goals vs Actuals
- Your agents don’t have a workbook that they use to track goals during the year
- Agent Biz Planning Workbook
- Presenter PowerPoint
- Biz Planning Tools & Trackers
- Mission, Vision & Values Planning Tool
- Agent Activity Planner
- Click on the “Sign Me Up” link below
- The link will direct you to ONE U
- Click on the “Add to Cart” link
- Enter your payment information
- Your documents will be shared after payment is received
$2500
Price
Sign me up
- Quarterly Follow-up Agenda
- Recruiting & Marketing Graphics
- Agent survey and response tracker
- Agent budgeting tool
- Lead Gen and Social Media Posting ideas
Sign-up will redirect you to ONE University
